Within last month or so, I read about newly launched gadget/service by Cisco called Umi. Its supposed to be a great piece of hardware with HD video calling right from your tv to any person on google talk or skype, with great sound with some (sarcastic) great technology which reduces the background noise while talking.
But, then came the price, its costing you $599 (OMG), but before you go away you also have to shell out $25 per month for this service. In the era of FaceTime skype and all the other other (somewhat free goodies) Cisco is coming up with such an outrageous pricing plan. That reminds me of business class I took way back in my undergrad which talked about very basic 4P's of which one is Price. Someone please tell me how is Umi going to rock the marketplace with such a plan. This again reminds me of a netbook which Nokia brought to market for $600, and every one knows how big a success it was.I know Cisco you have been success with Flip video cameras but please note that it ain't enterprise market, and trust me consumers are very sensitive to prices (untill the products don't have that apple logo).
No comments:
Post a Comment